Using If/Else Branches in Workflows

If/Else branches allow your workflows to make decisions automatically. You can send contacts down different paths based on how they interact with your messages or what data is in their profile.

Adding a Condition

Click the + icon in your workflow and select If/Else. Name your condition (e.g., "Did they reply?").

Setting the Rules

Choose the criteria for the branch. For example, select Contact Reply > Replied Message > Is > Yes. You can add multiple conditions using AND/OR logic.

Building the Paths

Once saved, your workflow will split into two paths: the "Yes" path (if they met the condition) and the "No" path (if they didn't). Add actions under each path accordingly.

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