Creating Advanced Wait Steps and Time Delays
Wait steps do more than just pause a workflow for 24 hours. You can configure them to wait for specific events, days of the week, or exact times.
Time Delays
The standard wait step pauses the contact for a set amount of minutes, hours, or days before proceeding to the next action.
Wait for Event
You can tell the workflow to pause until something happens—like waiting until the contact replies to an SMS, or waiting until an email is opened. Always set a timeout (e.g., "Wait for reply, timeout after 2 days") so contacts don't get stuck forever.
Advanced Window
Use the advanced window to ensure messages only send during business hours (e.g., Monday-Friday, 9 AM to 5 PM). If a contact hits this step on a Saturday, they will wait until Monday at 9 AM to proceed.
Was this article helpful?
New to CastaLink? Discover how our all-in-one platform can help you capture and close more leads.
Learn More