A/B Testing Emails in Workflows

A/B testing (or split testing) helps you optimize your conversion rates by comparing two variations of a message.

Using the Random Split Action

To create an A/B test, add the If/Else action and select the Random Split condition. Choose a percentage (e.g., 50/50).

Creating the Variations

Under Path A, add your first Email action (Variation A). Under Path B, add your second Email action (Variation B) with a different subject line or layout. Monitor the stats over time to see which version gets higher open and click rates.

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